Marketing
Community Connection Meets Digital Innovation
“In its infancy, Taziki’s relied primarily on word of mouth for its marketing. While we trust our guests to share their love for Taziki’s, we now employ a high-touch, high-tech strategy to acquire and retain guests. Your contribution to the Taziki’s marketing fund gives you access to marketing support that includes creative collateral, marketing strategy, and strategic insights.
Catering Sales
Catering is a significant portion of Taziki's sales and adds a Mediterranean flair to any event. Whether it's a gender reveal for 20 people, a wedding with 250 guests, or a conference with 5,000 attendees, Taziki's is set up to satisfy any catering need. With convenient and easy online ordering, most requests can be fulfilled from a mobile device or computer. When a personal touch is needed, we always strive to make the customer feel cared for. Since there are no fryers at Taziki’s, the food travels extremely well, making catered food a fantastic experience for our guests.
“Catering is one of Taziki’s most powerful growth channels because it brings our fresh Mediterranean menu directly into the places where people gather: offices, schools, hospitals, churches, community events, and celebrations of every size. With flexible boxed lunch, buffet, and group-ordering options, Taziki’s Catering makes it easy for guests to experience the brand in a high-impact way while creating strong repeat-business opportunities for our restaurants.
For franchisees, catering is more than an added revenue stream, it is a meaningful profit driver and customer acquisition tool. A single catering order can deliver the sales and profit impact of multiple traditional restaurant transactions, while introducing Taziki’s to dozens of potential new guests at once.”
From LSM to CSA
Taziki’s has always found marketing success with a role traditionally called a “Local Store Marketer.” This role is very community driven, going to events to showcase the brand, and dropping off free food tastings in office parks as example. This role has evolved to include a more measurable metric, catering sales. The newer title of “Community Sales Ambassador” better illustrates the expectations of the role. Oftentimes this role becomes a full-time position when a market gets to two or three locations.
Market Knowledge That Matters
Our partnership with Kalibrate’s advanced market analytics platform helps Taziki’s better understand the unique character of each community we serve. By analyzing customer movement patterns, demographic profiles, lifestyle segments, and trade area behavior, our team can identify what makes each market different and fine-tune local marketing efforts accordingly. This allows Taziki’s to support franchisees with smarter, more targeted marketing strategies that speak directly to the guests in their community, helping each restaurant build stronger local awareness, drive guest traffic, and grow long-term loyalty.
Marketing Excellence, Engineered for Success
Our comprehensive discovery process equips you with a proven marketing playbook designed for sustained success. We'll guide you through Taziki's evolved marketing approach, which seamlessly blends traditional hospitality with cutting-edge digital solutions. Our three-tiered marketing strategy focuses on guest acquisition, experience enhancement, and frequency optimization – creating a robust framework for building and maintaining a loyal customer base. From grassroots community engagement to sophisticated digital tools, you'll have access to every resource needed to establish and grow your market presence.
