Why Mediterranean Cuisine Thrives in the Fast-Casual Restaurant Segment

Mediterranean-inspired cuisine performs well in fast casual due to its balance of flavor, freshness, and operational efficiency. Guests often say that they never get tired of Taziki’s as they do at other restaurants. 

The Mediterranean diet has been ranked #1 by US News for eight years in a row. This diet has lasted for so long because of the long-term health benefits and the high-quality taste it provides.

It’s a diet option that balances healthy food with indulgent tastes, quality with speed. Taziki’s relies on a speed-scratch model to maintain a high level of freshness with an emphasis on fast preparation. There are no fryers or microwaves at Taziki’s… meaning everying is fresh! 

46% of US adults agreed that they plan to start a new diet as one of their resolutions in 2026, according to a study done by the Physicians’ Community for Responsible Medicine. Franchisees can expect to see guests come in looking to take care of themselves. 

Providing a healthy, fresh option in a timely manner is a large part of why the Mediterranean diet has thrived in the fast casual space. This benefits franchisees with long-term reasons to keep guests coming back.